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Is Your Website Ready to Sell Vehicle Tracking?
By Callum Wells • 29 January 2026
Most businesses already have the customers. They just don't have the online presence to capture fleet tracking leads. Here's what separates the partners who generate consistent enquiries from those who don't.
You probably already talk to business owners with vehicles. Garages, dealerships, trades, logistics companies—they're your existing customers or contacts. The opportunity is already there.
The question is: when one of them searches "vehicle tracking" or asks you about it, what do they find?
If your website doesn't mention fleet tracking, you're invisible. And if you just send them to someone else's site, you've lost the lead entirely.
This is where most potential resellers get stuck. They see the opportunity but don't know how to position themselves for it. The ones who get it right? They treat their website as the foundation—not an afterthought.
Why your website matters more than you think
Your website is your digital shop window. It's often the first place people go to check what you actually offer. If fleet tracking isn't on there, most prospects will assume you don't do it.

But it goes deeper than that.
If you send prospects directly to Quartix's website, you lose control. They might enquire there instead. You've done the work of identifying the opportunity, but someone else captures the lead. That's backwards.
The smart approach is creating a destination on your own site. Somewhere you can send people from your emails, your social posts, your conversations. The lead comes to you first. You own the relationship from the start.
What the best reseller websites have in common
We've seen a lot of partner websites—some that generate consistent fleet tracking enquiries, and plenty that don't. The difference usually comes down to a few fundamentals.
It's actually visible
Fleet tracking is in the navigation menu. Not buried three clicks deep. Visitors know within seconds that you offer this service.
There's a dedicated page
Not just a mention in a services list—a proper page explaining what you offer, who it's for, and how to get in touch. This becomes the link you share everywhere.
It speaks to their customers
Generic "GPS tracking solutions" copy doesn't convert. The best pages talk directly to a specific audience—construction, delivery, trades—in language they recognise.
The call-to-action is obvious
Phone number, form, "Get a Quote" button—whatever it is, it's impossible to miss. Visitors shouldn't have to hunt for how to contact you.
They keep adding content
A blog post every few weeks. FAQs. Industry-specific pages. This isn't just good for SEO—it gives them something to share and positions them as knowledgeable.
The SEO angle nobody talks about
Here's a simple truth: if it's not on your website, you won't be found for it.
Search engines—and increasingly AI tools like ChatGPT—can only surface information that exists. If you have nothing about fleet tracking on your site, you'll barely appear in results for it. Doesn't matter how good your service is.
People overthink SEO. The fundamentals are straightforward:
- Create pages about fleet tracking services
- Write content answering questions people actually ask
- Use clear language that matches what people search for
- Keep adding to it—even one article a month helps
The businesses that show up when someone searches "vehicle tracking [your area]" aren't doing anything magical. They just have content about it. They showed up. That's the bar.
Tailoring it to your audience
Generic pages get generic results. If you serve a specific industry, your website should speak directly to them.
Don't have a niche? That's fine. Focus on universal benefits—cost savings, security, visibility, efficiency. The key is having something on your site that gives people a reason to enquire.
What holds most people back
We hear the same hesitations repeatedly:
"I'm not a web person." You don't need to be. Start with the basics—a navigation link, a simple page, a form. Perfect is the enemy of done.
"I don't have time to write content." One page and one blog post is enough to start. You can build from there. Something beats nothing every time.
"I don't know what to say." Talk about the problems your customers have. Vans going missing. Drivers taking long routes. Fuel costs spiralling. Then explain how tracking solves them.

The businesses generating consistent fleet tracking leads aren't doing anything complicated. They just did the work of getting something online.
Need a hand getting your site ready? The team at WebHero specialise in fleet tracking websites and have worked extensively with Quartix.
The bottom line
You probably already have access to the customers. Businesses with vehicles, looking for ways to cut costs and run more efficiently. They're in your network, your client base, your local area.
The question is whether you're set up to capture that opportunity—or whether you're leaving it on the table because your website doesn't mention it.
The partners who generate consistent fleet tracking enquiries aren't doing anything complicated. They've got a visible service page, a way to capture leads, and content that shows up when people search. That's it.

It's not about having the fanciest website. It's about having something.
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