Leveraging Point-of-Sale Opportunities: How Automotive Businesses Can Boost Sales In-Store

If you run a garage, dealership, or automotive workshop, your physical location already brings in regular foot traffic. But are you fully leveraging that customer flow to increase sales?

Point-of-sale (POS) marketing presents a massive, often underutilised opportunity to generate passive sales for Quartix vehicle tracking solutions. With the right setup—QR codes, promotional signage, and simple product demos—you can effortlessly convert in-store visitors into paying Quartix customers.

Here’s how to do it effectively.

Why POS Marketing Works for Vehicle Tracking Sales

Many of your customers already need vehicle tracking. Fleet owners, small business operators, and individual drivers are constantly looking for ways to improve security, track vehicle performance, and reduce costs—they just don’t always know where to start.

A well-placed POS display, digital demo, or simple conversation can turn passive interest into an immediate sale.

5 Ways to Leverage POS Marketing for Quartix Sales

1. Use QR Codes for Instant Engagement

Not every customer will ask about vehicle tracking—but a simple QR code on your counter or waiting area can do the talking for you.

How to Implement It:

• Place QR codes on key locations (service desks, showroom counters, invoice receipts).
• Link the QR code directly to your Quartix reseller landing page or a short explainer video.
• Add a compelling call-to-action (CTA), such as: “Track your vehicle in real-time. Scan to see how.”

Why It Works:

Customers can explore at their own pace without feeling pressured. Plus, QR codes allow them to instantly learn more without needing to interact with a salesperson.

2. Display Promotional Signage in High-Traffic Areas

Your reception desk, waiting area, and service bays are prime real estate for catching customer attention.

Best Practices for POS Signage:

• Use bold, benefits-focused messaging (e.g., “Protect Your Vehicle & Lower Costs – Ask Us About Vehicle Tracking”).
• Place signage where customers naturally pause, such as near payment terminals or seating areas.
• Use before-and-after comparisons (e.g., “Without Tracking: Wasted Fuel & Lost Vehicles / With Quartix: Full Control & Cost Savings”).

Why It Works:

Even if a customer isn’t actively thinking about vehicle tracking, visual reminders plant the idea in their mind, making them more receptive when your staff brings it up.

3. Offer a Quick, Interactive Demo

Seeing is believing. A simple live demo can dramatically increase your conversion rate by showing customers exactly how Quartix works in real time.

How to Implement It:

• Have a tablet or screen at your reception area displaying the Quartix tracking dashboard.
• Offer a quick walkthrough of live vehicle tracking features.
• If possible, track a service vehicle or loan car as a demo example.

Why It Works:

Most customers don’t fully understand what vehicle tracking offers—until they see it in action. A live demo makes it real and tangible, increasing their likelihood of signing up.

4. Train Your Frontline Staff to Mention It Naturally

Your mechanics, service advisors, and sales team are in the perfect position to suggest vehicle tracking as an add-on service.

Simple Phrases That Work:

• “Do you track your vehicles yet? Quartix makes it really easy to monitor mileage and fuel costs.”
• “A lot of our customers with multiple vehicles use Quartix—it saves them a fortune on fuel.”
• “We have an exclusive offer for vehicle tracking right now—want to take a look?”

Why It Works:

Customers trust recommendations from mechanics and advisors. A casual mention at the right moment feels helpful rather than pushy.

5. Promote Limited-Time Offers

A time-sensitive promotion can nudge hesitant customers into immediate action.

Ideas for Promotions:

• Discounted first month for Quartix subscriptions.
• Free installation for customers who sign up on-site.
• Bundle deals (e.g., “Get a Quartix tracker with your next service and save £XX”).

Why It Works:

A clear incentive encourages customers to make a decision on the spot, rather than putting it off indefinitely.

Start Leveraging Your In-Store Traffic Today

You already have a steady flow of vehicle owners visiting your business. Turn that foot traffic into sales by using:

• QR codes for passive lead generation
• Eye-catching signage to plant the idea
• Simple staff mentions to spark interest
• Live demos to make it real
• Limited-time offers to drive action

With just a few small changes, you can effortlessly increase your reseller profits without extra advertising costs.

Ready to take action?

Start by adding a simple QR code or display sign today, and watch your sales grow!